How it works
How Rupert runs investor outreach.
Three stages: investor research and targeting, personalized outreach you approve, and follow-up. You own every investor relationship.
Step 1
Discovery & Strategy
Map the raise and research the investors who fit before a message is written.
-
Understand the Raise
It starts with a direct conversation with Dori : the company, the story, the round, traction, and what has already been tried. The point is to see what makes the company fundable and where investor outreach should concentrate.
-
Build the Investor Universe
Rupert builds a target list from its proprietary investor database , filtered by thesis, stage, sector, geography, check size, and mandate. Names are chosen for fit with this company and this raise.
-
Develop the Strategy
Positioning, investor segments, and messaging are set around the company and the raise before any outreach is written. A seed-stage fund and a family office are different conversations, and the strategy treats them that way.
Step 2
Campaign Launch
Write personalized outreach, get your approval, then run the campaign and the follow-up.
-
Craft the Outreach
Messages are written for your company and tailored to each investor audience: the proof points and the follow-ups that match how that investor decides. This is not one sequence with the company name swapped in.
-
Review & Approve
You review the strategy, the target list, and the messaging before anything is sent. Nothing goes out without your approval. Rupert does the work; you decide how the company is presented.
-
Launch & Follow Up
Once you approve it, Rupert runs the campaign and the follow-up. Sequencing and timing sit with Rupert. Replies come to you, and the investor relationships stay yours.
Step 3
Meetings & Momentum
Turn replies into the right conversations. You own every investor relationship.
-
Qualify the Interest
Every response is visible to you. Rupert helps sort real interest from noise so time goes to the conversations that fit the raise.
-
Prepare for Meetings
When a meeting is worth taking, the story is sharpened for that investor: likely questions, the proof points that matter, and what their mandate suggests they will ask.
-
Manage the Process
Rupert stays on follow-ups and next steps so the process keeps moving. Investor relationships remain yours. Dori can help manage the process without sitting between you and the investor.