Why does draft content produce no route?

Draft articles are excluded from getStaticPaths so the page does not exist at build time, rather than merely being unlinked.

Where do identity values live?

SITE_URL, SITE_NAME, and SAME_AS are defined once in site/src/config/site.ts and imported everywhere else.

Site Name

How Technical SEO and E-E-A-T Shape Modern Content Sites

Published on July 30, 2026 · Updated on July 30, 2026

By Alex Rivera · Technical SEO

Diagram of semantic HTML, schema markup, and content collections for SEO

Static sites win on crawl clarity when every URL is a real file, every page has one H1, and metadata is generated from the same config that powers sitemaps and feeds.

This template keeps authoring in a local CMS and publishing as plain Markdown collections so the public build stays free of client-side JavaScript while still carrying Organization, Person, BlogPosting, BreadcrumbList, and FAQPage structured data.

Secondary illustration of crawl paths and structured data nodes

About the author

Alex Rivera · Head of Content Strategy

M.S. Information Science

Alex Rivera leads content strategy with a focus on technical SEO, clear information architecture, and verifiable expertise signals that help both people and answer engines understand who wrote the work and why it can be trusted.

Sources / Further reading

Google Search Central documentation

Frequently asked questions

Why does draft content produce no route?: Draft articles are excluded from getStaticPaths so the page does not exist at build time, rather than merely being unlinked.
Where do identity values live?: SITE_URL, SITE_NAME, and SAME_AS are defined once in site/src/config/site.ts and imported everywhere else.

How Technical SEO and E-E-A-T Shape Modern Content Sites

About the author

Related

Sources / Further reading

Frequently asked questions